Middle school hasn't gotten easier.
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And resilience hasn't kept up.
Todayâs teens face more pressure, more comparison, and more emotional weight than ever before.
And too many of them freeze, shut down, or crumble when life doesnât go their way.
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The problem isnât effort.
Itâs that most kids were never taught how to handle hard things.
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I know, because I was one of them.
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Between ages 11 and 18, my parents divorced and remarried each other twice.
I felt awkward, self-conscious, and got teased for being âweird.â
But somehow, I learned how to think my way through it.
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I didnât know it at the time, but I was practicing the same resilience skills psychologists now teach through Cognitive Behavioral Therapy.
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Those skills changed my life.
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Now, as a middle school teacher, certified CBT coach, and teen success mentor, I teach those exact toolsâon purposeâto middle schoolers through Sidekick to Hero.
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Because confidence, resilience, and motivation arenât personality traits.
Theyâre skills.
And the earlier kids learn them, the stronger they become.
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If you want your teen to handle setbacks, take action, and grow through challenges instead of avoiding themâŠ
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Youâre in the right place.
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These books changed your life.
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Now imagine what they could do for your teenâs.
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Youâve read these books.
Youâve underlined, highlighted, journaled, and grown because of them.
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But hereâs the frustrating part:
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Most of us didnât find these ideas until adulthood.
And now weâre trying to translate them to our teensâ
âŠwho just roll their eyes and go back to scrolling.
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Sidekick to Hero changes that.
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We took the best ideas from the greatest minds in personal growthâJames Clear, Stephen Covey, Chris Voss, Carol Dweck, Cal Newport, and moreâand made them funny, gamified, and teen-friendly.
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Inside Sidekick to Hero, your middle schooler will:
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Learn how to build habits (Atomic Habits)
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Take responsibility for their thoughts (Mindset, Leadership & Self-Deception)
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Communicate like a pro (Never Split the Difference, How to Win Friends)
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Develop confidence, identity, and resilience (The Alter Ego Effect, The Anxious Generation)
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And actually take action on itâweek after week.
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This isnât school.
Itâs not therapy.
And itâs not just content dumped in front of them.
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Itâs a full transformation experience designed for middle school brainsâdelivered by a certified teen coach, CBT practitioner, storyteller & comedian, and professional educator who lived these lessons before he ever taught them.
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If these books changed your lifeâŠ
Just imagine what will happen when your teen learns them now.
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Before the stakes are higher.
Before the damage gets deeper.
Before they think theyâre too far behind to begin.
So⊠what exactly is inside Sidekick to Hero?
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Itâs more than just mindset training.
Itâs a full platform designed to build confidence, motivation, and real-life skillsâfrom the inside out.
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Hereâs what your teen gets when they become a Hero-in-Training:
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đŻ Foundational Core Courses
Based on our four HERO ArenasâHeadspace (mindset), Emotions, Relationships, and Objectives (motivation and goals)âthese short, engaging video lessons give your teen the tools to manage their mind, regulate emotions, build strong friendships, and pursue meaningful goals.
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đ Gamified Progress Tracking
Teens earn XP, level up, and track their progress through personalized hero journeys. Itâs built to motivate the middle school brain.
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đ„ Weekly Message 4 Monday Videos
Every Monday, your teen gets a bite-sized, funny, and powerful message that ties real-life challenges to proven strategies. Each one builds on a core mindset skill and keeps the growth going week by week.
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đ§ Live Virtual Events (with Replays)
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Hero Training Rooms every week: Live coaching and challenges to build confidence and take action
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âAsk Joeyâ Calls: A chance for teens to get real answers to their real questions
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Monthly Virtual Hangouts: Games, giveaways, and fun ways to build community
All live events come with replays, so your teen never misses out.
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đ Quarterly Quest Competitions
Every quarter, teens set habit goals in 1â5 PRISM areas (Physical, Relationship, Intellectual, Spiritual, and Material) and track their progress. Itâs about consistency, momentum, and real-world changeâwith a chance to win prizes.
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đ„ The Hero Hangout
Our moderated online community is where teens connect, encourage each other, and grow together. Itâs not social mediaâitâs a safe space for becoming the kind of person they actually want to be.
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đšâđ©âđ§âđŠ Parent Mode
Youâll have access to:
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Your teenâs activity log so you can support their growth as an accountability partner
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Every course and lesson, so you can learn alongside them or reinforce concepts at home
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Dawn, Parent of Multiple Teens in S2H
We have been with Joey from the beginning, and he just keeps getting better and better! The thought and time that he puts into the youth and building their confidence and life skills is unmatched. As a school counselor, I wish that this resource was something that all my students were utilizing.
Claire, Parent of a 15 year-old in S2H
It is a group of peers that is led by a positive mentor- all with the message that my child is not alone in worries or life, that others feel the same way and have the same issues, and that there are different ways of solving an issue, mainly with positive mindset shifts.
BUY 6 MONTHS,
GET 6 MONTHS FREE
What if you could make the next year of your child's life the year they became confidence, motivated, and resilient?
It's possible (yes, even for your child!). And I want to help you do it.
Right now, parents who buy six months of Sidekick to Hero for their child gets six months absolutely free.
One year in S2H is normally $468 ($39 a month).
If you buy six months today for $234, you get access for one full year.
But that's not all you get...
Matthew, 16 year-old in S2H
It's a really great program and I have found it VERY helpful in my life. The reward system is great, and it is nice how it both has the videos and then has you go and implement it into your life!
Rosie, 15 year-old in S2H
It is teaching me a lot of what my parents say.
Alex, 16 year-old in S2H
I feel like itâs been more of the unnoticeable stuff, but a big thing is I went from not being able to talk to ANYONE I donât know to being able to talk to lots of people I donât know. I still have room to grow in this area, but Iâve grown an unexpectedly large amount in such a little time.
Carina, 14 year-old in S2H
The environment is super supportive, and the tools are very well explained and easy to apply into my life. I do think it would be amazing to have more opportunities to comunicate and interact with the other teens.
Love it or Your Money Back
I am so confident that your middle schooler will find Sidekick to Hero helpful that if they don't after using it, I'll give you your money back. No questions asked.
Sarah, Parent of a 13 year-old in S2H
My child thinks Joey is funny and recognizes that the things Joeys says will improve his life. Â
Will, Parent of a 14 year-old in S2H
I believe it is helping my daughter develop a more resilient mindset and helping her frame things mentally. More of âI can control and doâŠâ rather than thinking or holding into feelings of âI am a victim toâŠâ Â